World's Best Healthcare & Wellness Advertising℠


Robin Shapiro

Chairperson-Executive Jury President & Chief Creative Officer-CAHG, USA

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Rina Caiser

COO/National Creative Director, Aakanksha Healthcare, India

John Canevari

EVP, Director of User Experience, GHG, USA

Noel Castro

EVP/Chief Creative Officer, Havas Life Metro, USA

Dan Chichester

Chief Creative Officer, LLNS, USA

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness

Elizabeth Elfenbein

Partner & Creative, The CementBloc, USA

Tina Fascetti

Chief Creative Officer, PulseCX, USA

Junnosuke Kitagawa

Chief Creative Officer, Targis, Japan

June Laffey

Executive Creative Director, McCann Health, Australia

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Guy Mastrion

Chief Global Creative Officer, Palio+Ignite, USA

Chet Moss

EVP, Chief Creative Officer, ICC Lowe, USA

Stephen Neale

SVP/Executive Creative Director, Abelson Taylor, USA

Gustavo Pratt

Managing Director & Chief Creative & Innovation Officer, *asterisco Healthcare Communications, Mexico

Juan Ramos

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

Mike Rogers

Creative Partner, Serviceplan Group for Innovative Communication, Munich, Germany

Rob Rogers

Co-CEO & CCO, Sudler, the Americas

Bruce Rooke

Chief Creative Officer, GSW, USA

Xavier Sanchez

Founder and CEO of UMBILICAL and AMNIOTIC.TV and Founding partner of the INDIGENUS NETWORK

Peter Siegel

Executive Vice President, Creative Director, PACIFIC Communications

Andrew Spurgeon

Executive Creative Director, Langland, UK

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

Bruce Rooke

Chief Creative Officer, GSW, USA

Bruce is the Chief Creativity Officer for GSW, bringing together creative, strategy, innovation, technology, media, and product development, to truly create What Could Be for clients (and to keep all the crazies together so they won't harm others). On his off-time, he dreams up schemes, is the "other grandfather" of one-year-old Clay, and still roots for the 1971 Cowboys and the 1990 Detroit Pistons.

Xavier Sanchez

Founder and CEO of UMBILICAL and AMNIOTIC.TV and Founding partner of the INDIGENUS NETWORK

Xavier Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, Boehringer Ingelheim, GSK, Merck, UCB, Ferrer, Alcon, Bayer, Almirall or Nestlé.

Before becoming independent and found Umbilical, he developed his work as Creative Executive Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding CDM. He was also former Partner and Creative Director at Pavlov.

His work has been honoured at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards and Aspid Awards.

Former President of the Aspid Awards edition, he also has been invited as a member of an international jury in the most prestigious healthcare awards such as The Globals, Rx Club Awards or Clio Healthcare Awards.

He is board member of PMFarma Magazine and author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.

He is currently Professor of Brand Communications at EADA Business School and ESIC Business School.

And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.

Peter Siegel

Executive Vice President, Creative Director, PACIFIC Communications

Peter has brought more than 40 years of domestic and global experience in healthcare communications to PACIFIC Communications. He has held executive positions at McCann Torre Lazur, FCB Health (VICOM), Sudler & Hennessey, GA Communications Group (Goble & Associates), CAHG (Frank J Corbett), Topin & Associates, and The Hal Lewis Group.

He has been responsible for creating and guiding award-winning creative in both Rx and DTC businesses, and has had first-hand experience in virtually every product category in the healthcare space.

Elizabeth Elfenbein

Partner & Creative, The CementBloc, USA

Elizabeth is a creative innovator, leader and Partner at The CementBloc, the most creatively awarded healthwellness communications company in the US.

Most recently, Elizabeth founded Happy Fuel, a microblogging social network and mobile app that helps people “live in the happy” by giving them a fun, simple way to discover, store, share, and fuel happiness forward.

In addition to her creative role at The CementBloc, Elizabeth applies her insights, creativity, and vision to several social platforms. As Editor in Chief of Healthwellnext, an industry-first publication, Elizabeth offers a refreshing point of view on the challenges and opportunities facing the health and wellness industry and how it communicates with customers. At the Wet Cement Innovation Lab, she continues to build a platform for thought leadership that publishes, drives events, and creates prototypes that propel success for clients.

She is also a sought-after thought leader, writing about innovation in the health and wellness sphere for the publication MediaPost at and about happiness for Coke Journey at

Guy Mastrion

Chief Global Creative Officer, Palio+Ignite, USA

Guy Mastrion has a well-earned expertise in strategic creative development. His experience ranges from consumer awareness advertising to point of sale, collateral print materials, multiscreen digital engagements to broadcast, and documentary film, too. His work spans local, national, and international markets. A veteran with a unique combination of talents and creativity, Guy continues to be a driving force for Palio+Ignite and its clients. As Chief Global Creative Officer, his days are full and nights are long.

“The complexity of multimedia storytelling requires rather paradoxically that the core idea be simpler and more powerful than ever before. This complexity acts very successfully as a magnifier of weak ideas and sloppy execution.”

Prior to being a founder of Palio (now Palio+Ignite), Guy worked in a number of agencies, including McCann Erickson and Saatchi & Saatchi. He also worked for a wide range of clients, from automotive to telecommunications, and financial services to healthcare. Guy’s work has been recognized among the best in the business, and he has received honors from The Globals, Clio, Cannes, MM&M, and Med Ad News Awards to name a few.

Dan Chichester

Chief Creative Officer, LLNS, USA

Chief Creative Officer Dan Chichester’s partnership with brands like Firmagon, Leuprorelin, Zytiga, Palbociclib, Zykadia, Afinitor, Simponi, Concerta, Seroquel XR, Pristiq, and Premarin has helped industry leaders to create business-generating campaigns and integrate forward-thinking innovations for both consumers and health professionals. Among his awards, Dan counts Gold Addys, Gold MM&Ms and a Gold MMA, John Caples Internationals, DTC Nationals, a PhAME, a Webby, a DMA International Echo, RX Show Award of Excellence, and an L2 IQ “Genius Rating.”

As Chief Digital Officer for Ogilvy & Mather’s healthcare group, Dan built a practice distinguished by showcase interactive that delivered on both creativity and effectiveness. Earlier on, Dan’s leadership also spearheaded successful strategy and initiatives for IBM, Time Warner Cable, and Siemens.

Dan began his career writing and editing for Marvel Comics. He’s also scripted games for the Sony Playstation, taught web design at Marist College, and authored educational Sims for inner-city students. A graduate of New York University’s film school, Dan is a Connecticut native. He now lives and plays there with his wife and son, while also experimenting with storytelling, moviemaking, and Legos.

Junnosuke Kitagawa

Chief Creative Officer, Targis, Japan

Junnosuke currently serves as Chief Creative Officer & Executive Creative Director at TARGIS (An OMNICOM Company) and leads the branding, concept development, communication design, creative execution and digital solutions to drive effective promotion for clients. In partnership with clients and the TARGIS creative team, he continues to work to be at the forefront of innovation in Japan Healthcare Communications with new ideas and creative insights.

After a 20 year career as a Copywriter & Creative Director in consumer advertising, Junnosuke joined TARGIS in 2001 and has since worked on over 50 ethical brands for clients like Pfizer, Novartis, Merck, Bayer, Abbott, Johnson & Johnson, Roche, Quintiles etc. Junnosuke’s work reflects his motto of “Change Attitude, Change Behavior”.

Adam Lach-Szyrma

Group Creative Director, Ogilvy Healthworld, UK

All the traits you’d expect from a Creative Director and a little more. A truly integrated thinker, with considerable communications expertise covering a wide spectrum of industries. Specialising in turning agencies' fortunes around with the ethos being, any effective piece of persuasion has to have a big central idea at it’s core.

Adam joined Ogilvy Healthworld in September 2013 where he is now responsible for the creative direction of the agency.

June Laffey

Executive Creative Director, McCann Health, Australia

June joined McCann Health Sydney back in 2010, and the agency has been recognised as APACs most awarded healthcare agency ever since.

June and her team have been awarded at Spikes, Clio Health, One Show, IPA best of health awards, Campaign agency of the year, and of course the Global Awards. She is most proud of the fact that the awards are across numerous clients and channels. She has been lucky enough to judge at all the international health awards shows, and has been closely linked with the Global awards for many years. In fact in 2008 she instigated Bravo! - an awards night that celebrates healthcare creativity and includes the presentation of the APAC Global Awards – and to this day remains Bravo! Chair.

June will also deputy chair AWARD school next year, and is on the AWARD committee.

Writer based, June started her career in mainstream, pole-vaulted over to healthcare back in 2000 and has been challenging herself to raise the bar ever since. She deliberately chose to start the new millennium in healthcare after realising she liked helping people more than just selling things. Simply put, she wanted to make a difference to people’s lives.

June feels blessed that every day in her work she learns something new about the human spirit. She is extremely excited about technological advances that are positively impacting health, the growing focus on the person not the patient and the increasing quality of healthcare communications.

Chet Moss

EVP, Chief Creative Officer, ICC Lowe, USA

Chet joined ICC Lowe in 2005 in the newly formed position of EVP, Chief Creative Officer. His role is to oversee the creative department and its development of multi-channel campaign promotion and branding for current and prospective clients.

Prior to ICC Lowe, Chet’s worked in the industry for about 30 brand-building and award-winning years as an art director/creative director in the consumer (Grey, DMB&B, The Sawtooth Group, et al), pharmaceutical (Euro RSCG Life, Questar, Lally McFarland & Pantello) and Internet ( worlds. At the latter his role was even expanded to marketing director in the Wild West days of Internet development (when selling ideas far outstripped buying them).

He’s been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania where he majored in History/Russian Studies (the most obvious prelude to a career in advertising).

He has a deep and abiding passion for his wife, daughter, beagles, sports, the movies, MoMA, writing satire, writing emails, writing about writing, having a catch with anything and making something out of nothing.

Kirk Rubi

Creative Director, CPC Healthcare, Toronto, Canada

The bigger the challenge, the bigger the reward. This is a principle Kirk lives by and the reason why he finds healthcare advertising so fulfilling. Every challenge is met with equal parts passion, dedication and sound strategic creative development.

In a career that has brought him to London, New York and Toronto, Kirk brings a global perspective to everything he does and it shows. From asthma to oncology - Kirk digs deep to install insight and personality into every brand.

Fun Fact:

Kirk was born in Leamington, the tomato capital of Canada, and he hates tomatoes.

Marina Picozzi

Creative Director, Thenewway, Milan, Italy

Marina has more than 20 years of professional healthcare advertising experience in a great variety of client service and agency management roles.
She joined TNW in 2006 where she worked creatively and overseeing brand campaigns for both traditional and digital media.

Marina's category experience includes multiple launches across primary care, specialty, and device markets with a particolar reference to cardiovascular, dermatology, CNS and multiple sclerosis, onco-hematology, pain for clients such as Pfizer, BMS, Celgene, Takeda, Novartis, Astellas, UCB.

Thanks to a creative soul and an artistic education, Marina is in possession of a real passion for advertising and design; she approaches all challenges with enthusiasm and perfectionism, balanced with the spirit of a dreamer.

In addition to her creative role at TNW, Marina is responsible for the direction and coordination of professional project and production teams.

In Marina's spare time, she continues to look for inspiration in the everyday life, travelling and tasting all around the world.

Hiroyuki Saito

Senior Creative Director, Rx Healthcare, Tokyo, Japan

After graduation, worked twelve years as graphic designer at a design studio.

After that, worked as art director at a pharmaceutical publisher.

Design studio: editorial design for monthly and other publications, posters for art exhibitions etc., package design, CI/V, etc.

After that, at a pharmaceutical publisher: journals, promotional material, advertisement creation for cardiovascular/gastrointestinal diseases, ophthalmology, etc.

Steve Samuel

Senior Writer, Ward6, Australia

Before moving to healthcare, Steve spent 15 years in mainstream advertising, working on everything from cars to pizzas. At Ward6, his creative contribution as a senior writer has helped the agency pick up six consecutive Globals – a first for an Australian agency. Steve's work in mainstream and healthcare has been awarded in numerous international and local shows.

Jesucristo Diaz

Creative Director, AD/Acosta, Mexico

Graduated in Visual Communication at the Universidad Autónoma Metropolitana, in México City. Jesucristo started his career as creative and freelance designer in projects for national and global companies. Besides this work, he developed a passionate career as visual artist and videoclip director, working with artists in Germany and Mexico, some of his pieces has been exposed in festivals around Europe. Since 2010 he started working for AD/Acosta, an awarded pharmaceutical advertising agency.

Recently Jesucristo has achieved the Creative Direction of the agency, working with some of the biggest brands and companies in the pharmaceutical industry.

John Diaz

VP/Creative Director, Topin & Associates, USA

As VP, creative director, John oversees the development and execution of the agency’s creative work as well as manages both the art direction and production staff.

He’s spent many years in the business and is proud to have done work for clients such as Abbott, Alcon, Baxter, Bristol-Myers Squibb, GlaxoSmithKline, Lundbeck, Teva Neuroscience, Quest Diagnostics, and Terumo.

Till Hohmann

Executive Creative Director (GSK) & Vice President, Grey Group, Singapore

"Whatever Works"

Over the last 17 years of his fast-paced career Till has conceptualized, written and implemented creative solutions in just about any channel, medium, and an amazingly long list of clients: From A as in Audi to Z as in Zapitano. Driven by a passion to solve problems, deliver business and creative results, boundaries of categories or channels never meant much to him.

Joining Grey Group Asia Pacific in 2013 to establish, implement and lead a new global hub specialized on large parts of the OTC healthcare business of GlaxoSmithKline was just another interesting challenge. As Creative Leader he now looks after the new global campaign for Panadol, the global Scott’s vitamin business and develops regional campaigns for brands like Horlicks, Polident and Eye Mo.

Prior to joining Grey Till has run the national business for JWT Germany as CCO, the entire Gulf Region for Ogilvy as ECD and for many years worked at the premier independent agency Jung von Matt in Germany as Copywriter, CD and ECD. He has turned agencies around, won „agency of the year awards“ multiple times, and holds over 350 creative as well as effectiveness awards from all major festivals to his name – including two Health Lions won 2014 for Eye Mo work executed with his new team.

Marie Houzard

Head of Creation Department, McCann Healthcare, France

Marie leads the creative team at McCann Healthcare Paris. Whether it is developing a killer creative concept for new business or existing clients, or supervising the creative department to ensure the day-to-day flow of projects, Marie strives to deliver excellent creative work. With her team, she builds everyday campaigns for major pharmaceutical companies such as MSD, Novartis, Sanofi Pasteur MSD, Teva, Johnson & Johnson, Janssen, Ipsen, Boehringer Ingelheim, Biocodex, Air Liquide Healthcare and more.

Always looking for new ideas in both print and digital domains, she is passionate about discovering new technologies and loves a good challenge.

Marie has over 8 years’ experience in healthcare, brand and corporate advertising. She worked for more than 6 years at Ogilvy Healthword before joining McCann Healthcare Paris. Previous to healthcare communications, Marie explored visual arts, commercial architecture, corporate communications and brand development. She also spent two years in Shanghai, China (2009-2011), where she was exposed to various creative projects, for healthcare agencies, as well as retail and luxury brands.­

Sharon Howard-Butler

Head of Copy, Saatchi & Saatchi Health, Australia

Sharon joined Saatchi & Saatchi Health Sydney in 2008, and for the past year has been co-leading their highly awarded creative department.

She started her career in consumer advertising at J Walter Thompson Sydney, where she had some fantastic mentors. She later moved to a creatively led healthcare agency, Curtis Jones & Brown, applying a consumer advertising approach to healthcare work.

A strategic thinker, she is passionate about ideas and igniting that passion in others. With a special knack for turning complicated science into messages that are simple and compelling, she has experience creating and directing work across traditional and digital channels, for different consumer and health professional audiences.

Her work has helped build brands, change attitudes and lives. It has also impressed judges. She recently won a Lion at the inaugural Cannes Lions Health Awards and has received many awards over the years from international award shows including Clio, Cannes Lions, The Global Awards, IPA Best of Health Awards, Rx Club Show and New York Advertising Festivals, along with Australian shows including AWARD (Australasian Writers and Art Directors Association) and ADMA (Australian Direct Marketing Association).

Outside of work hours, Sharon enjoys watching movies, reading and exploring the world with her husband and their creative 12-year-old son who makes her laugh.

Tadashi Inoue

Creative Director, Beacon(Leo Burnett), Japan

Born in 1969 in Okayama Prefecture, Japan. After establishing his career as AD at Leo Burnett, Tadashi had worked for J.WalterThompson Japan between 2003-2005. He’s returned to Beacon (Leo Burnett) in 2005 and has been working as CD ever since. He has worked on global clients such as McDonald’s, P&G, AXA, Sanofiand Pfizer etc. He’s won the ADFEST Award for P&G Vidal Sassoon and McDonald’s, and other prizes including ACC Award.

Randy Isaacson

Senior Vice President/Account Director, Discovery USA, Chicago, US

Randy began his career as a medical copywriter at Roche Pharmaceuticals, and later joined VICOM/FCB in New York and Frank J. Corbett in Chicago. After joining a start-up agency over 20 years ago, he grew with Williams Labadie as a copy supervisor, creative director, and executive vice president. Williams Labadie merged to form Discovery USA, where Randy continues to lead teams and grow business through science, creativity and relationship building.

He has taught classes in Interpersonal Communications at Elmhurst College as an adjunct faculty member, has been a visiting instructor at the Michigan Tech School of Business and Economics, and has hosted students numerous times for seminars on healthcare advertising in Chicago. He has developed a reputation in the industry for his commitment to developing talent and his ability to help transform complex scientific concepts into clear, compelling marketing campaigns.

Randy has a B.S. in biology and an M.S. in rhetoric and technical communication from Michigan Technological University. His research involved studying small group communication and problem solving in simulated scientific discussions. In 2008, he was elected to the Michigan Technological University Academy of Arts and Sciences for his service to the university and professional accomplishments.

Randy’s marketing experience includes all things health related, including pharmaceuticals, medical devices, healthcare technology and services aimed at both professional and consumer audiences.

Brit Till

SVP Creative Director, The CementBloc, NY, USA

Over the past 14 years, Brit has focused his visual storytelling talents on the captivating drama of Man vs Illness. At The CementBloc, his passion is to develop talent and inspire creative excellence across all channels.

With the belief that great creativity can continue to save the world, he is happy to be driving communication ideas at the crossroads of health and technology. Whether it’s for a bowel prep or a chemotherapy, every idea deserves to be brilliant and live as rich a life as the patients it serves.

Brit’s work has received numerous industry accolades across the globe and he has served on juries for New York Festivals International Advertising Awards, Art Directors Club, and the CLIO Healthcare awards.

Martin Trolle

Director & Animator, Reputation, Denmark

Imagine a wonderful moment in your life… Allow your memories to build in your mind and take you there… . . . . . . . . . Now imagine the fear of loosing that… . . . . . . . . .

That’s what we do with our movies. Combine strong feelings with a message!

Martin Trolle, Award winning and Cannes Lion short-listed Film Director, Editor and Motionographer. 23 years of experience in advertising, new media and film making.

Anthony Turi

SVP, Group Creative Director, GSW Worldwide, NY, USA

Anthony Turi has been in the creative business for over 25 years, with award winning work featured in Communication Arts, Ad Age, Ad Week, & PDN.

He is also listed as one of the top contributing Art Directors in Graphis for the last decade. He’s worked across many audiences - general consumer, trade, healthcare professionals & their patients - across a variety of therapeutic categories.

Most recently, he has led multiple consumer initiatives for branded and unbranded work on EpiPen® Auto-Injectors, the JDRF (Juvenile Diabetes Research Foundation) and a catalogue of generic pharmaceutical products in a spectrum of categories.

Notable experience includes lead creative work on Xarelto®, several rebranding campaigns for Pfizer’s Anti-infective portfolio, Xolair®, and market preparation work for multiple sclerosis and beta amyloid tracers.

Jody Van Swearingen

VP/Group Creative Director, Abelson Taylor, USA

Twenty-eight years in the business will give you a lot of expertise. Name a medical condition, and chances are Jody knows all about it. Name a medium, and trust Jody to know the best way to use it. Name an award, and odds are Jody has won it. Bring up architecture, theatre, design, art, Doctor Who, Haruki Murakami, and Adventure Time, and Jody can chat about them all. Enthusiastically and thoughtfully.

But when you get down to it, Jody is a designer raised on the tough side of the Second City. She doesn’t hesitate to take on a challenge. She won’t stop working until the job is done well. And she sure as hell knows how to have a good time—and to make sure the people she’s working with have one, too.

Joshua McCasland

VP, Group Creative Director, Giant, CA, USA

Joshua began his advertising career in the early 2000s, plying his copywriting craft at several shops in Manhattan and New Jersey. In 2006 he relocated to his native California to join the Giant team in San Francisco, where he played a key role in transforming a small band of big-agency refugees into the largest independent agency on the west coast.

Originally trained in film, Joshua is a passionate advocate for meaningful storytelling that resonates at the clinical, emotional, and economic level. His portfolio includes award-winning work across a wide spectrum of print and digital mediums.

Rachel McCready

EVP, Creative Director, Havas Health, Canada

Rachel’s career in health marketing began in the mid-1990s, starting as a Medical Writer after earning a Bachelor of Journalism degree from Carleton University in Ottawa, Canada. She then continued on a progressive path, with a detour through account management, before following her heart from an account director role back to the creative side in 2005. Rachel’s journey throughout the agency departments means that she pushes for creative solutions that are more than just pretty or cool (though they should be those things, too!) – to pass muster, work must brilliantly embody brand strategy.

Kerry Hilton

CEO, Executive Creative Director, HCB Health, USA

Kerry is the CEO, Founding Partner and Executive Creative Director at HCB Health. He founded the agency in 2001 with a vision to bring fresh strategic insights, creative thinking and digital savvy to healthcare marketing. Kerry’s creative philosophy is arrestingly simple – images speak volumes and helping people is the emotional connection that drives our healthcare clients’ most vital brands. Some of Kerry’s most powerful work has been for KCI, Alcon Labs and Texas Oncology. He believes that creative for the healthcare market doesn’t have to be dry or dull; it can be beautiful, inspirational and sometimes humorous. When he’s not leading award-winning campaigns, he’s busy in his studio painting or in his study writing fiction.

Sara Zaccheo

VP, Associate Creative Director, McCann Echo Torre Lazur, USA

Sara has been with the McCann Health network for 15 years, including the last 5 with McCann Echo Torre Lazur. She has proven that hard work and a drive for creative excellence creates opportunity…and lots of it. Sara has extensive launch experience and brings a unique mix of great creative ideas, strong strategic thinking, and a solid understanding of the science behind her brands to her teams and clients. Sara believes that great ideas can come from the most unexpected places—so it’s important to have creative environment that embraces it all.

Robin Shapiro

President & Chief Creative Officer

Robin leads account and creative efforts at CAHG, one of the largest healthcare communications companies in the United States. She also serves as U.S. Professional Hub Leader for TBWAWorldHealth, which has 6 hubs and 48 offices around the globe. In her more than two decades at the agency, Robin has led the creative development of some of the world’s most admired and iconic healthcare brands. She led the launch of Abilify and continues to provide executive oversight over the business. Abilify is currently the #1 pharmaceutical brand in U.S. sales. The recent launch of Gilead’s hepatitis C agent, Sovaldi, is also breaking records. It is considered the most successful launch in pharmaceutical history, with over $3 billion in first quarter sales.

Robin fosters an environment of employee engagement and innovation. Her latest creation, SPARK™, is a total reinvention of the global campaign development process. SPARK results in better ideas faster, while creating a more rewarding experience for all involved. CAHG has become an innovation engine, driving creative solutions to their clients’ most pressing business problems. One recent example is Drops101, an enterprise-wide, digital platform for Alcon Laboratories that was recognized as a Patient-Centric Innovation by PM360.

CAHG is one of the most creatively decorated agencies in healthcare advertising. It is the only U.S.-based agency to win three consecutive Global Awards, widely regarded as the world’s most competitive creative award. Two years ago, CAHG won a Gold MM&M for Merck’s vaccine, RotaTeq, which was named Best Integrated Campaign. Last year, CAHG won a Silver MM&M Award for Gilead’s Hepatitis C Disease Awareness Program.

Robin’s current Board and Industry Leadership positions include: Chairperson for the Global Awards, Board of Directors for Medical Advertising Hall of Fame (MAHF), Charter and Content Development for Midwest MIX Meetings, and Board of Directors for the Chicago Chapter of 4As.

Robin’s three children, Aaron (21), Bennett (17), Maddie (14), and her husband, Harlan (bigger number), make her laugh every day and remind her of what’s really important. Robin gives back to her community by volunteering with Waukegan to College, an organization dedicated to helping high school students realize their dream of attending a 4-year college or university. One of her mentees was awarded the Gates Millennium Scholarship.

Christian Bauman

Managing Director & Chief Creative Officer, H4B Chelsea, NY, USA

Christian Bauman is the only person we know with creative work represented in the permanent collections of both the Smithsonian Institution and the Medical Advertising Hall of Fame. A critically acclaimed novelist, former commentator for National Public Radio, and one-time soldier who served in Somalia and Haiti, Bauman is an award-winning creative director and copywriter, one of the youngest creative leads in the industry, as well as one of the few creatives with an agency management role.

Bauman has been interviewed by Terry Gross for NPR’s Fresh Air, and featured in The New York Times, CNN’s News Night with Aaron Brown, Details, and Elle, among others. As a creative director he has always worked in healthcare and never wanted to be anywhere else, guiding major professional and consumer campaigns for clients including Pfizer, Sanofi, Alcon, and GSK. As Managing Director and Chief Creative Officer of H4B Chelsea, Bauman is one third of the 3-person team that has tripled the size and revenue of the agency in the past 4 years. He has been with Havas for 7 years total, with previous stints at Saatchi & Saatchi and CDM. H4B Chelsea was Agency of the Year at the 2014 Manny Awards, the highest US-based industry agency honor.

John Canevari

EVP, Director of User Experience, GHG, USA

Building superior UX teams and servicing clients with exceptional design output is John's passion. Doing so as UX Director at GHG fuels this passion, and helps deliver best-in-class design innovation and creative superiority to our customers.

With 25 years of creative and digital experience under his belt, John remains focused on user experience design, information architecture, creative execution and UX team leadership. Guiding the digital outputs for ghg, and with the experience from several companies and agencies behind him, John has been successful in developing breakthrough design and digital execution for both HCP and consumer audiences, as well as within numerous therapeutic categories.

Throughout his career John has managed a variety of teams, directing the development of innovative methodologies and processes for progressive user-centered design implementation since the onset of the digital revolution. While at IBM from 1988 to 1999, John fostered the evolution of the internal marketing organization of IBM's largest division by creating and building a company-wide development and distribution of interactive design processes and standards. This led to the implementation of corporate-wide print and Web design guidelines for then the world's largest technology company.

Now with GHG, the challenges remain but the experience is tremendously rewarding. GHG's naturally rich strategic environment provides the perfect window for developing, fostering, and continuing the integration of digital, creative and strategy into the full ghg offering. Because of this ideal alignment, the end result is smart, innovative, engaging and highly effective.

Kathy Delaney

Global Chief Creative Officer, Saatchi & Saatchi Wellness

Kathy Delaney is Global Chief Creative Officer of Saatchi & Saatchi Wellness, the leading marketing agency specializing in consumer wellness. In this role, she is responsible for implementing a bold creative vision and oversees the overall creative product to ensure the agency is an award-winning, product-driven organization.

Previously, Kathy served as Global Chief Creative Officer of Nitro, where she helped build the business globally, resulting in its sale to digital consultancy Sapient to form SapientNitro, a digital and brand specialty network. Prior to this, Kathy spent 12 years at Deustch, playing a key role in growing it from a small boutique of $180 million into a $2.5 billion marketing communications company.

Kathy’s numerous awards include ADDY’s, Webby’s, ANDYs, Effies, Communication Arts, Art Directors Club and One Show, and her work is featured in the Museum of Modern Art’s permanent advertising collection in New York City. She has been honored with the American Advertising Federation’s Under 40 Hall of Achievement Award, and in 2014, The Business Insider named her one of “The Most Creative Women in Advertising.” Most recently, Kathy served as Jury President of the inaugural Cannes Lions Health festival celebrating creativity in global healthcare communications in June 2014

Rich Levy

EVP/Chief Creative Officer, FCB Health, NY, USA

Rich is responsible for engineering and maintaining creative excellence for all DRAFTFCB Healthcare brands. Rich brings over 25 years of experience in advertising, branding, integrated communications, and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA, and many others.

His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards (Most Creative Agency 2010, 2011, 2012 & 2014, Best Professional Campaign, Best Interactive Physician Campaign, Best Non-Promotional Website, Best Non-Branded Campaign & Best Consumer Campaign) Recently, MM&M Magazine named the Spiriva ‘Elephant’ campaign one of the 10 Best DTC campaigns ever created.

His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.

You can follow Rich on twitter @richlevyfcb or via his blog at

Juan Ramos

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

With more than 20 years of experience in healthcare advertising, Juan Ramos currently serves as EVP, Executive Creative Director at McCann Echo Torre Lazur.

Juan has cultivated a creative department that consistently produces smart, original work for the agency’s clients. Deeply committed to growing talent in an open and collaborative atmosphere, where teams are empowered and creative inspiration defines the culture, he is the driving force behind the creative growth of McCANN ECHO TORRE LAZUR. Juan has been consistently recognized for his own creative talent as well, and has received many illustrious industry awards.

Mike Rogers

Creative Partner, Serviceplan Group for Innovative Communication, Munich, Germany

The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England.

After an excellent graduation, Mike started his career as a young creative at Avon Cosmetics in London. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 1500 employees. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 15 years.

Mike has a wide range of experience in healthcare communication – especially in the area of television commercials for top „over the counter“ – brands. Over the years he has won many awards in local and global festivals e.g. Epica, Eurobest, Cristal Festival, The German Designers Club, The German advertising association -Effie and the leading German Healthcare Award Comprix.

Mike has also been active as a Jury Member for Clio Healthcare and for many years for Comprix in Germany, where he iwas in 2014 Jury Chairman in the category „over the counter“. In June of this year he was a member of the first Lions Health in Cannes on the Health and Wellness Jury. He is also an active member of the German Designers Club.

Rob Rodgers

Co-CEO & CCO, Sudler, the Americas

A native of Australia, Rob has experience in almost every part of the healthcare communications business, combining creative expertise and strategic talent with proven leadership ability.

Beginning his 30 year career as an Art Director at DDB, then working for S&H during the eighties, Rob has also built and managed his own agency for 4 years prior to its acquisition by Grey Healthcare.

From 2000 to 2003, during his tenure as EVP, Chief Creative Officer, Grey Healthcare, New York, Rogers led creative teams were responsible for the launch and ongoing campaigns for many of the largest brands in healthcare history, including Nexium, Celebrex, Actonel, Advair, Imitrex, Augmentin, Botox and Lexapro.

In 2003 Rob rejoined Sudler and Hennessey as President S&H, Asia Pacific, in 2008 he returned to the US prior as co-CEO, the Americas. With responsibility for six US divisions plus offices in Mexico and Canada, he has also found time to develop a major oncology franchise, integrate digital within the agency, develop managed market, e-health and patient divisions.

A highly recognized Creative Director, Rob has received awards for his efforts at major shows in New York, London, and Sydney; during his time at Grey Healthcare, the agency was named Med Ad News Agency of the Year (2002). Rob was appointed to the Advisory Council of the first Clio Healthcare Awards, and in November 2012 he was awarded CLIO Lifetime Achievement Award in NY. In June 2014 he was a jury member of the initial Lions Health Awards in Cannes.

Rob is father of four wonderful children, an artist, writer, boat builder and performing musician; he is happiest when living somewhere near the water and currently resides in New York and Connecticut.

Andrew Spurgeon

Executive Creative Director, Langland, UK

I was handed my first Creative Director job by JWT at age 28. And for most of my career I’ve been lucky enough to spend my time helping make other peoples’ work better. In 2008, I joined Langland and set out to produce ideas that challenged what I considered to be a pretty stale category. Six years on, Langland is widely recognized as the world’s most creatively awarded healthcare advertising agency. We have an enviable portfolio of work, great people and a bright future ahead. Find out more about us, and what we do at

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, NJ, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

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