World's Best Healthcare & Wellness Advertising℠


Michele Adams

Vice President, Group Creative Director, Giant Creative Strategies, USA

Vanya Akraboff

Vice President, Group Creative Director, Giant Creative Strategy, USA

Marco Almeida

Creative Director, Ogilvy Healthworld Sao Paulo, Brazil

Lourdes Argumendo

Creative Manager, AstraZeneca, Mexico

Michael Austin

SVP, Creative Director, Copy, The Cementbloc, USA

Pilar Belhumeur

Partner, Executive Creative Director at Greater Than One, USA

Danny Bloomfield

Creative Director,Pharma, TANK, Canada

Luke Brannelly

Managing Director, The V2i Group, Australia

Tim Brierley

Creative Director, ghg, Australia

Zuleika Burnett

Executive Director, Creative and Innovation, Havas Life Medicom, UK

Jon Burden

Creative Director, Polygon Medical Animation, UK

Rina Caiser

President Operations, National Creative Director, Aakanksha Healthcare, India

Oliver Caporn

Creative Director, ICC Lowe, UK

Fabio Cava de Carvalho

Senior Art Director, Publicis, Brazil

Craig Chester

Head of Art, Saatchi and Saatchi Health, Sydney, Australia

Janet Conley

Executive Vice President, Operations & Creative Services, The Access Group, USA

Don Cowan

Executive Producer, AS&K Visual Science, USA

Lesley Cunliffe

Creative Director, inCeptiv, Sydney, Australia

Mike Devlin

EVP, Creative Director, Draftfcb Healthcare, USA

Thomas Dirnberger

Senior Art Director, McCann Health, Australia

Dick Dunford

Executive Creative Director TBWA\PW, UK

Andrew Durkan

Creative Director, Havas Life Medicom, UK

Angelo Ghidotti

Executive Creative Director, Sudler & Hennessey, Italy

Jun Goto

Senior Art Director, Beacon, Leo Burnett Tokyo, Japan

Edu Llena Portell

Creative Director, Saatchi & Saatchi Health, UK

Mar Guerrero

Executive Creative Director, Saatchi & Saatchi Health, Spain

Shelley Hanna

VP, Executive Creative Director, Grey Healthcare Group, USA

Andre Hansen

Creative Director, Ogilvy Healthworld, South Africa

Mike Hodgson

Partner & Chief Creative Officer, Cambridge BioMarketing, USA

Victor Iraizoz

Head of Creative Service, McCann Worldgroup, Spain

Randy Isaacson

Senior Vice President, Account Director, Discovery, USA

Junnosuke Kitagawa

Managing Director & Chief Creative Officer at Targis, Japan

Fred Kinch

Managing Partner & Creative Director\

Michele Adams

Vice President, Group Creative Director, Giant Creative Strategies, USA

Michele started in healthcare advertising with the firm conviction that it could offer the most compelling and diverse communication platform—and spent the next 25 years proving it to herself and others. From Toronto, Canada, where Michele started her career at SMW (Publicis), to Giant Creative Strategies in San Francisco, where she now works as VP, Group Creative Director, her urbane approach has earned more than 70 awards, including a London International Advertising Award, a New York Festivals Gold Medal, and Mobius, Rx Club, One Show Pencil, and Global Awards.

An energetic, enthusiastic collaborator who enjoys interacting with both her clients and her creative team, she feels that successful brands result from honoring a product’s core truths, balancing its emotional and rational aspects to reflect the real reason to believe. She is known for the exceptional level of scientific and aesthetic sophistication that she brings to her work.

Michele has been asked to judge numerous award shows and has worked on many recognized pharmaceutical and device brands spanning most therapeutic categories.

Vanya Akraboff

Vice President, Group Creative Director, Giant Creative Strategy, USA

Vanya began her career in consumer design and advertising in New York, although healthcare communications has been her main focus for more than 20 years. She brings an insightful sensibility to her creative direction that has earned her numerous awards and the universal respect of her peers. She approaches each project with a combination of seasoned experience and fresh eyes—the ideal combination for any creative professional.

Vanya’s areas of expertise include pulmonology, neurology, cardiology, rheumatology, oncology, women’s health, dermatology, and medical devices. From project inception to concept ideation through execution, Vanya has made a career of building category-leading brands and long-standing client relationships.

Marco Almeida

Creative Director, Ogilvy Healthworld Sao Paulo, Brazil

Marco Antonio Almeida, 35 years of experience, with 9 years of Ogilvy Group and acting in many different areas of publicity such as advertising, direct marketing, digital marketing, social media, guerrilla activation, point of sale and healthcare for several industries. With awards in Cannes, NYFestival, London Festival, Abemd and DMA, One Show among others. He served as creative director for brands such as: AMBEV, BAT, Kraft Foods, P & G, Danone, Fiat / Chrysler, Avon, McDonalds, Santander, Chevrolet, Johnson & Johnson, L'Oreal, Intel, Colgate, Magazine Luiza, Microsoft, Petrobras, Phytoervas , Natura, Gerdau, AMEX, Vivo, Unilever, Motorola, IBM, Schering Plough, Roche, GSK, Novartis, Abbott, Nestle.

Lourdes Argumedo

Creative Manager, AstraZeneca, Mexico

Graphic Designer specialized in Pharmaceutical Design and Creative Manager in Astrazeneca Mexico. I’ve developed advertising campaigns and I have a lot of experience in Pharmaceutical Industry for over 15 years.

I’ve launched the most important megabrands and more than 35 ethical pharmaceutical products for Physicians in AstraZeneca Mexico.

Pharmaceutical DTC campaigns for general public with excellent results such as good profile and high recall.

I’ve launched remarkable campaigns: launching campaign for Nexium, a prescription product with over 10 years in the market and a lot of consumption, a campaign against cholesterol with good recall for general public with Crestor and Save the Women’s heart campaign with excellent impact and great awareness for mexican women.

Michael Austin

SVP, Creative Director, Copy, The Cementbloc, USA

Michael began his advertising career in 1999 working on the professional campaign for Viagra at Cline Davis & Mann. Bitten by the direct-to physician bug, he has spent the last 13 years delving into the mind of the healthcare professional. His category expertise runs the full gamut of the industry, from oncology to veneers, from anti-HIV to anti-TNFs, from neuroscience to medical devices.

Helping build and maintain billion dollar brands in both the US and global marketplace while still inciting creativity amongst clients and colleagues alike is what drives him to never settle for the easy answer.

Prior to joining The CementBloc more than 3 years ago, Michael worked at DraftFCB Healthcare’s dedicated digital division. There he immersed himself in the intricacies of non-personal marketing, learning how to reach health and wellness stakeholders via web destinations, customer relationship marketing, and digital sales force tools.

When he’s not busy trying to occupy the mind of the physician, he occupies his time by traveling far and wide when he can, dreaming about it when he can’t, and finding new ways to surprise his wife and two children with local adventures.

Pilar Belhumeur

Partner, Executive Creative Director at Greater Than One, USA

Pilar joining Greater Than One, a leading full service, independent digital marketing agency, in 2006, her contributions have included building and leading the Experience Design department that includes disciplines such as Content Development and Strategy, User Experience, Visual Design and Multimedia. At Greater Than One she has developed the vision and guided thebrand experience for clients such as Glaxo Smith Kline, BET.com, MSNBC.com,Genentech, Hologic, Mastercard, Novartis, NovoNordisk, Sunovian, Eli Lilly,Johnson & Johnson, Hess, Industria Farmaceutica Cantabria, French Culinary Institute, Dr. Oz, Jefferson Radiology, Continuum Health Partners and Medtronic.

Pilar has over 20 years of experience in offline and online brand solution development. She started her career doing magazine and corporate design, moving into advertising and direct mail, and finally breaking into digital in 1995

Pilar has won over 100 awards in her career including multiple Webby awards and Web Marketing awards.

Danny Bloomfield

Creative Director, Pharma, TANK, Canada

What’s in a name? Ogilvy. Mather. Sudler. Hennessey. Tank. Nordic. Hoechst. Roussel. Marion. Merrell. Dow. Rhone. Poulenc. Rorer. Sanofi. Aventis. Schering. Plough. Eli. Lilly. Bristol. Myers. Squibb. Boehringer. Ingelheim. Burroughs. Wellcome. Glaxo. Smith. Kline. Merck. Sharpe. Dohme. Teva. Shire. Pfizer. Sandoz. Abbott Lundbeck. ICN. Stiefel. Hospira. Fournier. Otsuka. Biovail Etcetera. Also. Launches. Awards. Rx. OTC. Creative. Director. Bassist. Rocker. Roller. Blader. Gardener. Traveller. Dreamer. Schemer. Big. Brother. Nice. Guy.

Luke Brannelly

Managing Director, The V2i Group, Australia

Luke is the Founder, Managing Director and Creative Director of The V2i Group.

30 years ago, Luke embarked on a career as a Master Planner and Urban Designer. His travel and project portfolio includes a broad range of lifestyle master planned communities, resort and mixed use destination projects throughout the world.

A true innovator and entrepreneur, Luke’s desire to effectively communicate a project vision and design outcomes, soon saw him searching for more effective and creative ways to engage audiences who often did not speak the same language.

Through his planning and design company V2i – Vision to Implementation, Luke has been utilising the latest 3D visualisation and digital storytelling technologies, to effectively engage and communicate a vision or message to his audience – enabling more informed, knowledge based discussions and decisions to be made.

Armed with a desire to diversify the offering of his foundation company V2i, and a passion for effective communication, Luke co-founded a second company, 3Dme ‘A Look Inside’ Creative Studio, with his wife Sonya in 2006. 3Dme’s altruistic objective is ‘to improve global health education outcomes’ using the incredible influence of the digital revolution with a particular focus on the global opportunities presenting in mobile technologies and eLearning.

In more recent years Luke has also diversified to create V2i Mining, Gas & Resources, which has been delivering a wide range of digital communication solutions to the mining, gas and resources sectors including online and mobile training, staff induction, mine and machinery functionality and maximising operational efficiencies.

It is Luke’s vision to embrace and utilise digital technologies to create intuitive world class digital communication environments that empower the widest range of audiences through the creation and delivery of effective and engaging digital content and storytelling that makes complex information easy to understand, encourages effective and efficient transfer of knowledge and ultimately provides audiences with a tool to assist them with making more informed, knowledge based decisions and to partake in more informed discussions.

Tim Brierley

Creative Director, ghg, Australia

Tim has worked in advertising in Australia and Asia for over 20 years and is Creative Director of ghg Australia. His work has been rewarded with GLOBAL awards, a GRAND GLOBAL, Clio Healthcare, Mobius awards, PRIME awards and Rx Awards to name a few.

Zuleika Burnett

Executive Director, Creative and Innovation, Havas Life Medicom, UK

It takes courage to create with simplicity. Zuleika has focused on this passion for 25 years.

Zuleika has had the taste of two different worlds – agency and client. Building creative teams from the bottom up in very broad environments, has given her some unique experiences. With an enviable list of brands under her belt – Eurostar, Hutchison3G, 3M, Habitat, Mothercare, C&A, National Gallery, Royal Doulton and Aquafresh – these have all benefited from her energy and enthusiasm. Zuleika’s career has embraced creativity at every level.

In 2006 she established Medibrand, now fully integrated into Havas Life Medicom, which continues to grow its list of awards. She enjoys taking a strategic and creative approach to developing brand solutions. A champion of innovative thinking, she understands that new ways of thinking have never been so valuable and takes responsibility for ensuring collaboration throughout the company.

Responsible for Havas Life Medicom’s reputation in creativity and innovation, she has contributed significantly to a unified approach, delivering ground-breaking campaigns and winning awards including Pharmaceutical Market Excellence Awards, PM Society Advertising Awards, Communiqué and PM Society Digital Media Awards.

Jon Burden

Creative Director, Polygon Medical Animation, UK

Jon is the co-founder of Polygon Medical Animation. He is a multi award-winning art and animation director with over 13 years extensive medical MoA animation experience for global markets (clients include Unilever, Novartis, Genentech, and Amgen), as well as factual broadcast (BBC, Discovery Channel, History, NatGeo, Sky and Channel 4), including an Emmy nomination.

Jon heads all projects from visual conception to final film completion. Using his knowledge and experience, Jon has pushed boundaries in style and quality brought to the medical animation industry.

Rina Caiser

President Operations, National Creative Director, Aakanksha Healthcare, India

From painting the canvas of health to writing stories of wellbeing, Rina’s journey began as a Pharmacist and a Management grad from Mumbai University. After her stint of 10 years at Unichem, Indoco Remedies and Ipca where she was handling International Business for South East Asia & Europe, she co-founded Aakanksha Healthcare with Vineet.

With a wide experience of launching Brands across therapies in Domestic and International Markets, Chronic and Acute therapy segments, Rina explored her creative side at Aakanksha Healthcare. Her Account Planning skills along with her copywriting skills plays a key role in Building Brand Personas & Planning New Launches for the Key Clients at Aakanksha. Her creative skills have helped the agency to excel in the Indian as well as in the International arena.

In her experience of over 16 years she has bagged over 50 International & National Awards. Her work features in most of the award shows be it the Global Awards, Clio Rx, One Show Rx, The Rx Club New York or the TOI - Big Bang Awards. Under her creative leadership Aakanksha Healthcare has been ranked as the Most Creative Agency in the healthcare sector consecutively for the second time at Ad Club Awards in India.

Oliver Caporn

Creative Director, ICC Lowe, UK

Olly began his career in 1986 as an art director working on Pan Am and Nikon. In the following years he joined EURORSCG, rising to Creative Director at EuroRSCG London, creating campaigns for blue chip clients such as Peugeot, Citroen, VO5, Abbey National, Weight watchers and EC DE Witt. In April 2011 after a period freelancing he moved in to the world of pharma and joined ICC Lowe London as Creative Director. In the last two years his department has collected over 15 major healthcare industry awards including two finalists at the globals 2012.

Fabio Cava de Carvalho

Senior Art Director, Publicis, Brazil

Graduated in Graphic Design and Photography at Panamericana Escola de Artes in 1999. After working as Graphic Designer in musical industry, i've started my career at healthcare industry, working at Tugarê CDM, Ogilvy Healthworld Brazil and now in July 1st, started my carreer as Senior Art Director at Publicis Brazil.

Created campaigns for the most representative pharmaceutical companies of the world such Astrazeneca, Roche, Pfizer, GSK, Abbott, Bayer Healthcare, Bayer Animal Health, Novo Nordisk, Sanofi and others.

Through the last 10 years, i developed a focused expertise in RX campaigns, but also have participated in awarded consumer awareness campaigns.

Craig Chester

Head of Art, Saatchi and Saatchi Health, Sydney, Australia

After beginning his career in above-the line agencies in Australia, Craig spent 8 years at London agency, Torre Lazur McCann Healthcare as Senior Art Director and then Head of Art. He joined Saatchi and Saatchi Health, Sydney in 2009 and is now Head of Art. He has won over 100 international creative awards including numerous Global Awards.

Janet Conley

Executive Vice President, Operations & Creative Services, The Access Group, USA

Janet has spent her entire career on the creative side of health care and consumer advertising. The result is experience that is passed on to each of our clients in the form of strategic, attention-grabbing campaigns that are on-target and effective. As Executive Vice President, Operations & Creative Services at the Access Group, Janet not only leads the highly talented creative departments in both the West Coast and East Coast offices, but also oversees the day-to-day operations of the West Coast office.

Although she began her career as a copywriter, Janet has become an expert in the delicate balance that makes art and copy work together for deliverables that work for our clients.

Over the years, Janet has covered virtually every therapeutic category as a copywriter and creative director, from women’s health, to pulmonology and neurology, to HIV. Before joining the firm in 2007, Janet nurtured creative teams and honed her concepting and copywriting talents at Regan Campbell Ward and Torre Lazur McCann in San Diego and FCB HealthCare in San Francisco, in addition to directing her own consulting firm.

Don Cowan

Executive Producer, AS&K Visual Science, USA

Having worked with some of the some of the best Directors, animators, creatives, and strategic planners in the business, Don brings extensive and richly diverse experience to AS&K Visual Science. Don uses sharp, simple strategies to create insightful connections through imagery that makes you pay attention – he understands how important it is to be in touch with the latest advances in digital media and use it to be one step ahead. Over his years at AS&K Visual Science and Saatchi & Saatchi, New York, he has implemented innovative and award-winning solutions for a diverse, Fortune 500 client base.

Lesley Cunliffe

Creative Director, inCeptiv, Sydney, Australia

Lesley started her healthcare career messing around with DNA in a lab. Then found she was more interested in messing around with words on a page. So via a sojourn in science journalism ended up applying her creative talents to healthcare copywriting. She spent time working with Medicus London and Torre Lazur McCann in the UK. But a penchant for warmer weather and surf finally delivered her to Sydney’s shores, where she has worked with H&T and Saatchi & Saatchi Health before returning to the Healthy Thinking Group as founding Creative Director of inCeptiv.

Mike Devlin

EVP, Creative Director, Draftfcb Healthcare, USA

Mike knew as early as sophomore year in high school that advertising would be his chosen profession. 20+ years later, this award-winning creative now leads his talented team across the far reaches of our healthcare landscape for Draftfcb Healthcare.

Mike’s passion for healthcare marketing spans DTC, patient education, disease awareness, device, corporate, and professional marketing. In his career, Mike has worked at agencies large and small, he has been a frequent awards show judge, and he and his teams have created award-winning campaigns for dozens of clients.

Before specializing in healthcare, Mike worked at several leading New York City ad firms, including Foote Cone & Belding and Young & Rubicam, working on campaigns for Nabisco, Pfizer, Medtronic, Olympus, Kraft, Lucent, AT&T, and NatWest Bank, among others.

Mike is a summa cum laude graduate of Fordham University, a passionate soccer and bourbon enthusiast, and lives in the garden-like Garden State with his family.

Thomas Dirnberger

Senior Art Director, McCann Health, Australia

Thomas Dirnberger has been in the advertising business for 10 years. He started out in South Africa, getting his hands dirty with art-working and design, and then wormed his way into Art Direction from where he has progressed through the ranks. His career has spanned three continents and includes six years in London working on global campaigns. He has worked on a whole host of brands, from DTC through to Healthcare, including everything from pool products to the more serious oncology drugs, as well as Viagra, which, curiously, he has worked on at every agency throughout his career. Thomas is currently living in Sydney, trying to understand what "too easy" means as the Senior Art Director for McCann Health.

Dick Dunford

Executive Creative Director TBWA\PW, UK

“Make the complex simple and the simple engaging”

I have worked at numerous multi-national and boutique agencies such as, CDP, McCanns, Bates and BBDO. For the last seven years I have been with TBWA\ as the Executive Creative Director of Tequila\, Agency.com and now TBWA\PW.

Working with Sky, Royal Mail, British Airways, LG, Nissan, Electrolux, Canon, The Army, Prudential, GSK, Tena and Pfizer has been both creatively rewarding and fun.

I’ve been fortunate in judging and winning awards in many categories - Creative Circle Gold, BTAA’s, Campaign posters, Cannes Cybers, a D&AD pencil and in 2012 landing two Golds at the DMA’s and Best Digital campaign at the PM Society Awards.

“Within the TBWA\ group I get to work on a very large canvas that let’s me utilize all my experience and change behaviour through innovative, strong ideas.”

Playing Rugby and golf keeps me sane. My wife and kids keep me happy. Restoring an old car keeps me poor.

Andrew Durkan

Creative Director, Havas Life Medicom, UK

For the last 20 years, Andrew has commandeered a couch in advertising agencies across 3 continents. From a small DM agency in Cape Town to creative director of Saatchi & Saatchi to a start-up in Dubai to the Arab Spring in Bahrain and finally to London, he’s found interesting challenges and destinations hard to resist.

He created an integrated campaign for Guinness which lasted 7 years and culminated in a feature film, built a start-up into the most awarded independent in the Middle East within 18 months, and was a founding member and Chairman of Dubai Creative Club.

Along the way, he’s picked up a fair few awards at the likes of Cannes, One Show, Clios, New York Festivals and Dubai Lynx.

He’s always fancied himself as a bit of a comedian, but finds when it comes to advertising that he’s better at making people cry. Which is not a bad little skill to have in your arsenal.

When they eventually get around to making the film of his life, he’d like to be played by Christopher Walken.

Angelo Ghidotti

Executive Creative Director, Sudler & Hennessey, Italy

Angelo joined Sudler & Hennessey in 1991 and currently supervises a creative department of more than 40 people, focusing on both traditional communications and digital solutions. His creative work has been recognized by a number of national and international awards, such as The Globals, Rx Club, New York Festivals, Epica and IPA Best of Health. A member of the Italian Art Directors Club, Angelo often attends to international juries. Angelo teaches Creative Methodologies at the interfaculty of Economy/ Communication at the Università Cattolica in Milan. He runs a blog and Facebook groups dedicated to the new paradigms in creativity.

Jun Goto

Senior Art Director, Beacon, Leo Burnett Tokyo, Japan

Born in Hamamatsu, Japan, 1966. Jun started his career as a designer and an art director in Leo Burnett Tokyo / beacon communications k.k.. 2001~2004 Freelance AD in Paris. His recent work are Merial Previcox “Letter from your dog,” P&G WELLA Campaigns, and “Natto Beauty.”

In his 20 years of career, he has won various domestic and international awards including 2012 Global Awards, ASVOFF Fashion Film Tokyo Select, Asahi Advertising Award Grand prix, Yomiuri Advertising Award Grand prix, ACC, ADC Japan.

Edu Llena Portell

Creative Director, Saatchi & Saatchi Health, UK

After studying Advertising and Design in Barcelona, Edu first gained a wealth of experience working on major consumer brands at FCB and Ogilvy & Mather before eventually joining Saatchi & Saatchi Health London as Head of Art in 2006. Since then, he has been responsible for creative on accounts for Novartis, Abbott Nutrition, Smith and Nephew, Novo Nordisk, Sanofi-Aventis, Pfizer, Eisai, Astellas, Shire, and Bausch and Lomb. Now, as their award winning Creative Director, he is regularly in command of Pan-European and Global product launches, overseeing and maintaining the creative standard of Saatchi & Saatchi Health.

Mar Guerrero

Executive Creative Director, Saatchi & Saatchi Health, Spain

Mar has developed her professional career in multinational companies as BBDO and DELVICO/BATES. She has been responsible of communication campaigns of Sony, Revlon, Henkel, Pepsico, Balay, Sanyo, Volvo, Braun, Generalitat de Catalunya and more.

Mar joined Saatchi & Saatchi Health in April 2004 as Creative Director where she led a wide range of mayor healthcare accounts in several areas: OTC products and Área Neurociencias (Novartis), Adiro (Bayer), Pradaxa (Boehringer Ingelheim), Linaclotide, Área Dermatología (Almirall), Aprovel, Multaq, Plavix, Tail Products, OTC Products, etc. (sanofi), Tamiflu, Bonviva (Roche), Obra Social “la Caixa”, Dettol (Reckitt Benckiser), Diafarm, Spiriva (Boehringer Ingelheim), Artilog, Alipza, Xeristar (Esteve), NAN infant formula (Nestlé), Bretaris, Priligy (Menarini), Fluimucil (Zambon), etc.  

Shelley Hanna

VP, Executive Creative Director, Grey Healthcare Group, USA

Growing up in the Midwest, Shelley always had a desire to understand and improve the way people communicate with one other.

Initially pursuing a career in speech pathology, she found her true calling in the advertising industry where she could merge her love for verbal communication with her visual abilities as an artist.

As VP, Executive Creative Director ghg-Kansas City, Shelley has made it her personal mission to develop, refine and implement tools to help clients better understand and ultimately feel more comfortable evaluating creative output as it relates to their particular brand objectives. These tools also help ensure creative aligns with strategy each step of the way, from conversation to concept to campaign.

A graduate of Iowa State University, Shelley has been producing award-winning creative for over 20 years. As creative director for Hill’s Pet Nutrition, she provided the vision for and directed the launch of an impressive string of innovative new products, including a breakthrough nutritional therapy to treat canine and feline arthritis, and an industry-first stand-alone nutritional solution for feline hyperthyroidism.

Her experience spans both human and animal health fields with a client list including St. Joseph Hospital, Bergan Mercy Medical Center, Carefusion, Boehringer-Ingelheim, Bayer Animal Health, Colgate-Palmolive, Hill’s Pet Nutrition, and Prometheus Therapeutics & Diagnostics.

Andre Hansen

Creative Director, Ogilvy Healthworld, South Africa

Having completed his studies at the AAA School of Advertising in Johannesburg in 1999, Andre gained valuable experience at a number of creative agencies before joining Ogilvy Healthworld as Senior Art Director. An accomplished designer with a good knowledge of medical advertising practices, Andre’s conceptual abilities, attention to detail and inherent talent for creating beautiful imagery make him an invaluable asset to his team in South Africa. Andre finds inspiration in anything creative and he has a keen interest in photography, illustration, architecture and interiors.

2012 Finalist Certificate / Psychiatric / Mental Health (Convulex Poetry)
2012 Finalist Certificate / Art Direction (Nestlé Start Healthy, Stay Healthy)

Mike Hodgson

Partner & Chief Creative Officer, Cambridge BioMarketing, USA

With 20 years of experience exclusively in pharma marketing—and the last 5 in the orphan space—Mike leads creative development with passion, positivity, and with an eye on creating exceptional work for Cambridge BioMarketing clients including Alexion Pharmaceuticals, Hyperion Therapeutics, and BioMarin Pharmaceuticals.

Victor Iraizoz

Head of Creative Service, McCann Worldgroup, Spain

Victor has been in health care advertising for 15 years. He began his career working as an art director for Draft, a small local agency.. He joined Mccann Healthcare in 2005 working as art director and rising to Creative Director in 2008. During this time, he has worked for most major industry clients such Roche, Pfizer, GSK, Abbott, Janssen and others. In recent years, from his office in Madrid, his team has created continental and global campaigns, as well as several awards at national and international festivals.

Randy Isaacson

Senior Vice President, Account Director, Discovery, USA

Randy began his career as a medical copywriter at Roche Pharmaceuticals and later joined VICOM/FCB in New York. In 1990, Randy joined Frank J. Corbett in Chicago as a copy supervisor. For 20 years, he was with Williams Labadie as a copy supervisor, creative director, and executive vice president until the agency merged with Discovery Chicago in 2013. Today, he is helping lead account management and business development at Discovery USA. Randy has a B.S. in biology and an M.S. in rhetoric and technical communication from Michigan Technological University.

Junnosuke Kitagawa

Managing Director & Chief Creative Officer at Targis, Japan

Junnosuke currently serves as Chief Creative Officer & Executive Creative Director at TARGIS (An OMNICOM Company) and leads the branding, concept development, communication design, creative execution and digital solutions to drive effective promotion for clients. In partnership with clients and the TARGIS creative team, he continues to work to be at the forefront of innovation in Japan Healthcare Communications with new ideas and creative insights.

After a 20 year career as a Copywriter & Creative Director in consumer advertising, Junnosuke joined TARGIS in 2001 and has since worked on over 50 ethical brands for clients like Pfizer, Novartis, Merck, Bayer, Abbott, Johnson & Johnson, Roche, Quintiles etc. Junnosuke’s work reflects his motto of “Change Attitude, Change Behavior”.

Fred Kinch

Managing Partner & Creative Director , AgencyRx, USA

After teaching English in Prague, Czechoslovakia, and living the life of a starving playwright in Manhattan’s East Village, Fred entered the world of healthcare advertising in 1995. Since then, he has worked with several large pharmaceutical and packaged-goods companies, including Novo Nordisk, Pfizer, Merck, Novartis, AstraZeneca, Upjohn, Unilever, Colgate, Amgen, Biogen, and Genentech. At CDM, Fred worked on some of the agency’s biggest brands, including Levemir, NovoLog Mix 70/30, NovoLog, Lipitor, Norvasc, Caduet, Glucotrol XL, Prexige, Viagra, Relpax, and Zithromax, and spent 3 years developing scientific messaging and MOA for the prelaunch commercialization of Amgen’s denosumab.

Recently, Fred oversaw all agency creative work for Genentech, EMD Serono, Eurand, and J&J’s Veridex. Fred’s experience includes major product launches, in-line brand promotion, prelaunch promotion, OTC advertising, direct-to-consumer advertising, and patient initiatives. Fred now serves as Managing Partner, Creative Director at AgencyRx.

Fred received a BA in English from the University of Michigan. He lives with his wife, Susie, and 3 very active young sons in Westfield, New Jersey.

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