World's Best Healthcare & Wellness Advertising℠


Michael Mrakovcic

Executive Creative Director, Health Interact, Australia

Carlos Escalante

President, Mexican Health Advertising and Communication Association (AMAPF), Mexico

TOM DOMANICO

Chairman Emeritus DraftFCB Healthcare USA

Mike Hartman

Executive Creative Director, LBi Health/LBi

Robin Shapiro

EVP, Chief Creative Officer, CAHG, USA

Peter Rabôt

Partner/Creative Director. Munn Rabôt

Steve Hamburg

Chief Creative Officer, LLNS

Elizabeth Elfenbein

Partner, Creative

CHET MOSS

Chief Creative Officer, ICC Lowe

JUAN RAMOS

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

Gerrard Malcolm

Creative Director and Partner, Insight, Australia

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

Michael Mrakovcic

Executive Creative Director, Health Interact, Australia

A purveyor of creative simplicity on a quest for the worlds most brilliant ideas. An award winning creative director and international advertising and creativity judge. The challenge? Seek out those “Golden goose bump moments” wherever they may be and share that creativity with the world. Shake it up.

Carlos Escalante

President, Mexican Health Advertising and Communication Association (AMAPF), Mexico

As president of the Association in recent years has strengthened health specialization in advertising for member agencies and marketing executives in laboratories, teaching multiple courses and conferences related to adherence. Chronic patient's behavior and how he learns this in postmodernism, supporting content in diagrams, pictures, videos and audios to move the patient's thinking and how this is related to their illness.

Founder Punto Pen 12 years ago where he has worked for major laboratories in developing strategies and creative campaigns Rx, and OTC products, ranging from launches, maturity, and when they lose the patent, as well as institutional campaigns for the private sector and government.

The activity of the agency has turned to promoting health by creating interactions telephone, BTL and web, where creativity is measured in terms of how we manage the patient's health outputs, involving caregivers, family and health professionals, as well as the use of various channels and the mix between them.

Always observing ethical and regulatory principles.

Scott Watson

EVP Chief Creative Officer, Ogilvy CommonHealth Worldwide, USA

It is not surprising that a man skilled enough to go from creating provocative and compelling packaging and promotion for Coors Beer and Godiva Chocolates to providing creative direction on more than 30 major pharmaceutical launches should be recognized throughout the industry as one of the best in the business. What is surprising is that, after all his considerable success, Scott retains his remarkable passion—a passion that results in creative executions that demand attention, drive strategy, and bring impressive results. Equally impressive is Scott’s intimate knowledge of the creative process, from inspiration to execution, which he both shares with colleagues and uses to stimulate and lead them to accomplish their best work. With his combination of talent, skill, and commitment, Scott has forged a creative department that is more than up to the challenges of a fiercely competitive and constantly changing industry—beer and chocolate notwithstanding.

Gerrard Malcolm

Creative Director and Partner, Insight, Australia

"Even the most scientific of our work is built on emotion."

Gerrard is creative director and partner in Insight in Sydney, Australia. After ten years working with pharma clients and on public health campaigns in New Zealand, Gerrard crossed the ditch in 2007, to found Insight Australia. Along the way he’s collected a number of creative awards including, Axis, Webby, RX Club and Grand Global. Gerrard is also a director of MedicAlert in Australia and Vice President of Sydney''s smallest community garden.

Tom Domanico

Chairman Emeritus, Draftfcb Healthcare, USA

When Tom Domanico assumed, in 1983, the Creative Directorship of the New York office of VICOM Associates (later renamed Draftfcb Healthcare), its staff consisted of six people, working on the agency's first assignments from Merck. Over 25 years later, Tom headed a global marketing organization with annualized billings of over $800 million, with a staff of over 500 employees, serving a growing roster of world-class pharmaceutical and healthcare clients. It is no coincidence that the agency's phenomenal growth parallels Tom's assumption of ever-larger agency roles: first as General Manager, then as President, and finally as Chairman & CEO, Worldwide Creative Director. Tom now holds the title of Chairman Emeritus. For his part, Tom attributes the agency's success to compelling creative work, superb client service, and an internal culture that values intelligence, hard work, enthusiasm, and congeniality. People like working at the agency. And it shows.Tom's leadership style is reflected in his passionate approach to building new brands and revitalizing older ones. In his role as Worldwide Creative Director he shaped the company's brand building philosophy and helped bring countless brands to dominance. Among his professional activities, Tom serves on the Executive Board of the Medical Advertising Hall of Fame. In addition, he is a member of the Advisory Committee of the Doctors' Choice Awards, and serves as Chairman for the industry's Global Awards. These organizations seek to recognize and encourage excellence in pharmaceutical and healthcare communications.

Chet Moss

Chief Creative Officer, ICC Lowe

Chet joined ICC Lowe (formerly Integrated Communications Corp) in 2005 in the newly formed position of Executive Vice President, Chief Creative Officer. His role is to oversee the creative department and its development of campaign promotion and branding for current and prospective clients in all media.

Prior to ICC Lowe, Chet’s worked in the industry for around 30 brand-building and award-winning years as an art director/creative director in the consumer (Grey, DMB&B, The Sawtooth Group, et al), pharmaceutical (Euro RSCG Life, Questar, Lally McFarland & Pantello) and Internet (ThrottleBox.com) worlds. At the latter his role was even expanded to marketing director in the Wild West days of Internet development (that was when everybody was selling and nobody was buying).

He’s been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania where he majored in History/Russian Studies (the most obvious prelude to a career in advertising).

He has a deep and abiding passion for his wife, daughter, beagles, sports, the movies, MoMA, writing satire, writing emails, writing about writing, having a catch with anything and making something out of nothing. And for Chet, hardly anything is more satisfying than a really good belly laugh.

JUAN RAMOS

EVP, Executive Creative Director, McCann Echo Torre Lazur, USA

Juan has been a part of the McCann Health family for more than 20 years and has cultivated an atmosphere where his teams are empowered and creative inspiration defines the culture. Regardless of how our business evolves over time, Juan believes that the creative environment is everything. When people are free to ideate and collaborate across all disciplines, we produce ideas that are truly boundless. His approach to creative leadership is not only inspiring the agency, but also being recognized by illustrious industry awards—including CLIO, MedAdNews, and RxClub, to name a few.

Mike Hartman

Executive Creative Director, LBi Health/LBi

Mike Hartman heads up Creative for LBi Health, where he's responsible for the agency's creative output, infusing art, copy and user experience with insight-driven strategy to deliver serious innovation and push the perceived boundaries of the space. He joined LBi in early 2010 and was integral in the launch of LBi Health as its own operating unit.

Mike is an integrated creative who has worked above- and below-the-line in virtually every industry — from automotive/motorcycles (Mercedes-Benz, Harley-Davidson), telecommunications (Verizon, Virgin Mobile), technology (IBM, IDT) and retail (GORE-TEX®, Hertz) to consumer electronics (Sony, Panasonic), financial services (American Express, Lehman Brothers), luxury (Moët & Chandon, Godiva) and healthcare (Pfizer, sanofi-aventis). He spent more than the first decade of his career working at a variety of advertising boutiques and Internet start-ups before moving on to Digitas and most recently leading digital creative for WPP's Chemistry/Grey cross-agency unit assembled to service Johnson & Johnson. Over the years, Mike has worked on numerous launches and blockbuster health brands for clients such as AstraZeneca, Bayer, Colgate Palmolive, Forest Labs, Johnson & Johnson, Novartis, Pfizer, Roche and sanofi-aventis.

A writer and poet, with an advanced degree in writing, as well as degrees in both literature and art, Mike has been published in industry trades such as BtoB, CMO, DMNews, MarketingProfs and Target Marketing. His work has been honored in various industry awards shows, and he often leads direct marketing workshops and speaks on the university level. As for poetry, his work has appeared in leading literary journals such as Rosebud, Barrow Street, Slipstream, Cairn and Margie: The American Journal of Poetry, to name a few.

Born and raised in New York City, Mike believes that the key to good creative, as well as being good at most things, is to keep reading. And that's why he's read a book or more a week since 2000.

Robin Shapiro

EVP, Chief Creative Officer, CAHG, USA

Mastering MarketMovingIdeas®

Robin Shapiro oversees all creative efforts at CAHG, which is one of the largest integrated healthcare communications companies in the United States. She is responsible for building and upholding the agency’s creative reputation.

Robin has created a culture of collaboration and cross-fertilization by artfully mixing talent from different backgrounds, skills, and areas of expertise. This approach has resulted in dozens of globally recognized creative campaigns: campaigns that have helped catapult brands to market dominance and accrued multiple prestigious industry awards. Among her many creative achievements, Robin led the launch of ABILIFY in 2000, widely recognized as one of the most successful pharmaceutical launches in US history. CAHG remains Agency of Record for ABILIFY and the campaign Robin helped create is one of the most iconic and enduring ideas in the global pharmaceutical industry.

Robin’s latest invention is a unique group at CAHG dedicated to innovation and creativity. This group, a diverse blend of talented experts, collaborates with brand teams and clients to create innovative, business-building ideas that drive brand sales. Leveraging a proprietary idea development and rapid prototyping process, CAHG has collaborated with numerous clients to create industry-changing ideas. CAHG was among the first agencies to develop mobile technology apps for the sales force, and was awarded this business because of a unique design approach that maximizes user experience, touch- screen technology, and metrics-based analysis. Understanding that an agency is only as strong as its talent, Robin has created an environment of innovation and total employee engagement. Inventive training programs that foster creativity and innovation have become trademarks of the agency and have contributed to the agency’s strong reputation for talent advancement. Programs like these are in support of the agency’s vision: We grow leaders.

Robin joined the agency in 1990 as a copywriter and quickly seized the opportunity to apply her consumer brand-building experience to the pharmaceutical industry. During her 20-plus years at CAHG, Robin has taken on roles of increasing responsibility, all the while garnering numerous industry awards, including multiple Gold and Silver Global Awards, the most prestigious award in the healthcare marketing arena. While Robin was Executive Creative Director of the agency, it was named Med Ad News Agency of the Year. Most recently, the agency won the 2011 Med Ad News Vision Award for its leadership in the industry.

Robin began her career in 1987 as a consumer-advertising copywriter for Campbell Mithun Esty in Chicago. She attended Southern Illinois University and the Portfolio Center at Columbia College.

Peter Rabôt

Partner/Creative Director. Munn Rabôt

Peter started Munn Rabôt in 1995. As Creative Director, he has worked in virtually every business category, from health care to finance, automotive, education, and travel & tourism – to name a few. His agency’s recent television campaign for New York-Presbyterian is perceived as breakthrough in the hospital category. Peter says, “Of all the categories I’ve worked in, I view health care as the most difficult in which to engage an audience. Imagine looking in the newspaper and seeing an ad for the new iPad. There’s a good chance that you’d be engaged. Turn the page and you see an ad for a hospital promoting its latest treatments for cancer. If you’re like most people, you can’t wait to turn the page – because while everyone wants an iPad, no one wants cancer”. There’s an urgent need for health care marketers and their agencies to completely rethink how they approach the category”.

Steve Hamburg

Chief Creative Officer, LLNS

Steve has been a creative leader for over 20 years, working in healthcare (professional and direct-to-consumer) as well as in consumer products and services. He’s created high-impact, award-winning campaigns in print, broadcast, and digital media. Steve is currently Chief Creative Officer at LLNS. Prior to that, as Chief Creative Partner at Rosetta, Steve was focused on how the convergence of digital and brand marketing can have a transformational impact on businesses.

Steve's creative, branding, and business-building skills have been honed in leadership positions held at a number of healthcare agencies and networks, including Wishbone, Publicis (Nelson, BrandPharm), Omnicom (KPR), and Y&R (Sudler & Hennesey Rx/Consumer). At each, Steve was able to demonstrate how creative impact could lead to business impact; how strength in insights and ideas was directly proportionate to richness of results. Whether in digital, print, or broadcast media, Steve continues to generate award-winning ideas that generate powerful results for clients.

Steve is a magna cum laude graduate of Brown University. He lives in Chappaqua, NY with his wife, two children, various pets, and too many guitars.

Elizabeth Elfenbein

Partner, Creative

Elizabeth is a creative visionary who has been driving award-winning ideas across multiple customers and channels for over 20 years. At The CementBloc, she has been instrumental in building the consumer, multichannel and relationship marketing teams, and has overseen the launch of integrated campaigns that mine the latest social media and digital platforms, bringing a more multifaceted experience to all stakeholders.

Elizabeth is the Editor in Chief of Convergent Times, an industry-first publication from The CementBloc that looks to transform how we in the pharmaceutical industry communicate and innovate with our customers. Elizabeth also leads the Wet Cement Lab at The CementBloc, driving innovation through publishing, events and prototype creation to help propel success for brands.

In addition to her healthcare expertise, Elizabeth has a diverse background that puts her in a unique position to recognize nascent trends, leverage emerging technologies, and help build brands of the future.

In 2012, Elizabeth was named one of min’s Sweet 16, which recognizes cross-sector innovation in integrated marketing.

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